LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation – Fair – Buildable Light to Medium Coverage – Demi-Matte Natural Finish

WOW. JUST WOW. 4.5 out of 5; minus a little for no color/shade samples
I’m almost 60/F, some wrinkles and a fair amount of discoloration, red spots, and sun damage, esp. on cheeks.This foundation (baked balance and brighten, color FAIR) is really easy to use. Feels like nothing, even when building. I used only basic, soft, fluffy brushes I had on hand; they worked well for light coverage, but I do think a denser brush option – like a retracting kabuki, as recommended – might work better for building.Very good coverage on bare skin (moisturizar only), pracrically perfect over an inexpensive primer. Almost all my flaws disappeared, even without concealer.Did not settle in wrinkles, either. I FEEL PRET-TY, OH-SO PRET-TY!…or, at least, “not bad for an old broad, not at all!”.I do find that using primer is better over large pores and significant discoloration, such as have I. I used a budget brand with spf 30 and the foundation went on perfectly.It’s FAST, too. The longest part if the process is waiting for the primer to dry, maybe 1-3 minutes.Found it difficult to shade match – but to be fair: When is it *not* difficult?Would be a very nice thing if Laura Geller Beauty offered an inexpensive “sampler” (say, $5.00 for just enough product for 1/2 face in two adjacent shades) to help in this process.I tried “PORCELAIN” first, but it was just a tad too light. The model wearing “FAIR” looks like an olive tone to me, whereas (I think?) I’m more peachy, like the “LIGHT” model – but I’m super pale…but … but.. hem ..haw..Seems really wasteful to open, use once and return a full product to try a color that isn’t quite right, as I have. “Samplers” would really help reduce the volume of product returns, not to mention reduce waste and carbon footprints – just sayin’.Step up,😀Laura Geller. Make the planet as beautiful as you have me!

Overall good even coverage and looks good on, but a bit pricey
The Laura Geller Baked Foundation is an overall good product. I use moisturizer and primer underneath and then the powder foundation. It is a smooth finish and doesn’t seem patchy, cakey, or sticky to the touch like liquid foundation does so I like the baked foundation better. I wish there was a tint somewhere between the porcelain and fair colors but overall I like the coverage. I do think the price point should be lower in the teens or lower $20’s at the very most, so I will watch for sales of this foundation. But overall, I definitely prefer it to liquid foundation and will likely purchase it again.

Inconsistent Blend – DOES settle in Wrinkles/Lines
I have been using this product for over a year now.. I’ll admit that despite my lower rating and the issues I’ll explain, I’ll probably continue using the product until i can find a better option. To explain further..My biggest issue is that the consistency of this product is VERY unpredictable.. I provided a picture of an example.. the two products in the picture are the exact same product.. baked & brighten foundation in color: fair.. the product on the right is the what i was replacing and the product on the left is what i was sent. Again this is the EXACT SAME PRODUCT. You can easily see how much lighter the newer product is on the left. The blend is so different and is mainly the lighter shade in the blend. I purchased these products only a month apart. This inconsistency has happens very often….The blend is always inconsistent. This newer shade is too light for me so, this means i had to order ANOTHER in a shade darker to mix the two products to match my skin. That’s expensive, unfair and annoying. I should not have to worry about getting a consistent color. Matching this to your skin is definitely not as easy as they depict. I found matching my skin tone to be really difficult initially and with the inconsistent blend, I continue to have this issue.In addition, this absolutely DOES settle in deeper wrinkles and lines.. it even settles in fine lines. This is better than some other foundations meant for aging skin but, this hardly helps the issue with lines and wrinkles.. especially if you sweat! I am almost 42 yrs old so my lines are faint. This settles in the one wrinkle i have near my nose/lip area. I constantly have to reblend this area.This also easily runs and smudges with even mild perspiration.But, it does give a soft appearance. It helps but does not fully cover redness. It’s easy to apply although it can cake up. It will even out skin tone. It feels fine on although multiple touch ups are required throughout the day.Overall, i only buy this product when it’s on sale or i have a discount. I have a hard time with paying full price since there are so many issues with it (about $37 full price).I feel like there are many better products but, it’s very expensive to keep trying to find the perfect foundation for me. I hope to find a better product but will use this until. I guess i recommend it but, if you suspect there is a better option, maybe try that first..Thank you for reading my review 💜